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From suits to sunscreen, this body positive swimwear shop has everything you need to hit the beach feeling incredible.

Imagine the ideal swim wear shopping experience. You enter the store dazzled by prints, colors and cuts, and leave feeling confident because you’ve just managed the impossible: finding the perfect swimsuit. Seem too good to be true? This inclusive oasis is real, and it exists right here in Kemah, Texas at Submerge Swimwear.


Start here for fun in the sun.

Owner Ryan Michelle Hermosa founded Submerge Swimwear in 2020, and has been dedicated to offering modern swimsuits for all kinds of bodies and shoppers ever since. “Different shapes, sizes, confidence levels and even cultural differences can make shopping fora swimsuit a grueling task,” said Hermosa. “Whether you’re looking for an itty bitty bikini or a full coverage burkini, we’ll have something for you here.” Along with swimsuit options, the store carries sunscreen and even shaving products. They also keep Kemah and beyond outfitted with cute tees, stylish cover-ups, tanks, accessories and so much more.

Where every body really is a beach body.

While the style of Submerge is inspired by sunshine and vacation vibes—the heart of Submerge is inspired by Ryan’s personal journey with her own bikini body through the years. “Social media has become a huge part of our lives,” said Hermosa. “I wanted to start a business not just selling swimwear but reminding women that what makes us beautiful is how different we all are. I want us to celebrate that. “Because confidence is in style every season, Submerge is open year-round—allowing customers to find their right fit and avoid the stresses of online shopping.

What drives Submerge?

When you visit Submerge, expect to feel like you’re shopping with a friend.  Hermosa and her adored staff do this by offering honest feedback and thoughtful recommendations. Their ultimate goal: to help you leave the store feeling beautiful.  “It’s always sunny here at Submerge and we want to make all women feel and look their best year-round.”

Ready to feel like a goddess?